Enhance brand content/A+ content

Understanding EBC / A+ Content

The EBC, better known as the A+ Content, is a feature available to sellers with the Amazon Brand Registry and is improved brand content. It is an excellent instrument that sellers can use to improve their product details by inserting pictures and choosing the type of text placement.

EBCs give sellers the opportunity to convey their representative tales, shown thorough visual material as well as explain the details of items. EBC also enables you to compare the items belonging to different product lines and augments lifestyle photos.

Qualification for Sellers

Those qualified as sellers encompassed Amazon brand registry members, professional sellers whom Amazon authorizes to add ASINs to A+ Content Pages. All this along this with emerging brands allowed for certain managed selling programs, such as Launchpad and Amazon Exclusives.

Primary Attributes

Comprises of a choice of 17 layouts, with the option to include up to 5 modules. Offers comprehensive product details beyond mere bullet points and images, visible on the main product detail page within the Product Description section.

Advantages for Brand Owners

Moving on to the application of EBC, let us take consumers on a journey of the consideration stage when they can get informed and became more confident buying certain products. Customers already see your Unique Selling Point from the very beginning.

Product comparison

Benefit from a diverse range of content creation modules, allowing for versatile and engaging presentations. Customize paragraph headers and images to suit your brand's identity and messaging. Explore unique layouts that combine images and text creatively.